Judging Web Design

We don't design for browsers. We design for people. Layout is always the servant of purpose.

We create better design when we understand our medium.

Web design is not book design or game design or poster design. It is more like type design (it enables others to tell their story). It is more like architecture (people take over the space and make it their own).

Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.

Web designs are like typefaces. Some impose a personality through their style. Others recede and let the style of content take over.

Web designs are like buildings. Many are similar but differ in the details.

A great website makes interaction easy. A great website guides you subtly toward your heart’s desire. Great web design can be invisible or in your face. Great web design delights.

Osandi Sekoú Robinson